Haiyi Lin

BACKGROUND

Working Title: First Night Monterey 2022 Poster Localization into Simplified Chinese

Source URL: https://www.firstnightmonterey.org/Posters/index.htm

Description: First Night Monterey is a new year celebration event that has a long history. This poster is the winner of the FNM 2022 POSTER CONTEST, and it is used as the official poster of this year’s event. Localizing this post allows more people to know the existence of the event and celebrate the coming new year together. The challenge of localizing this poster is that there are three different fonts in the poster and the poster looks a litter fuzzy because the original file is not clear enough. I will try to figure out a way to make this poster clear enough.

SOURCE FILE:

TARGET FILE:

PROCESS:

First, I cleared the background using the clone stamp tool. Since I used a clone stamp, the transition part of the gradient is not natural enough. But after it was covered by the text, the uneven color of the gradient part became less visible. Therefore, this method is also acceptable.

Second, I added the text box to the file and adjust the text into a special effect. There are two difficulties in this part, one is the need to find the right font, and the other is that the font needs to be hollow. In addition, the font in the middle of the poster is tilted, so we also have to tilt the font by 28°.

The text “Monterey” in the poster has a special font that does not exist in my font library. Therefore, I found the calligraphy-like font on Aa fonts and downloaded it.

I didn’t find a hollow font, so I used the stroke effect for this purpose. First I created a text with the same text as the solid text, added the stroke effect, and then set the “Fill” to 0. In this case, a hollow font is ready.

Third, after adding other necessary texts, the localization of the poster is done.

WORK SAMPLE VIDEO

To visually show how I localized this poster, I recorded a video to explain the process. In this video, I show how I used Photoshop to localize this poster. I also cover a few of the difficult points, which I hope will help you.